For example, content creators of short videos in TikTok or images in Instagram can transfer their contents to Castcle and earn ad revenue sharing from views on Castcle. At the same time, users will earn more ad value from the interest data from Facebook and Google, resume or work experiences from LinkedIn, or behavior in online shopping from Amazon and other eCommerce, or financial data such as credit cards, credit score, bank statement etc., essentially the data users consent for targeted advertisement. Therefore, the more data users upload to a Castcle Me account, the more ad value they can earn from their personal data. It is the personal data economy or Internet of Me.