Internet of Me and Personal Data Economy
Personal data privacy regulation brings a big opportunity to the Internet of Me or Personal Data Economy. The General Data Protection Regulation (GDPR) of the EU in 2018 sparked the wave of personal data protection laws in half the global population by 2022.
The personal data protection law empowers personal data rights such as rights to access and rights to data portability. Individuals have the right to access and receive a copy of their personal data, and other supplementary information. The right to data portability allows individuals to obtain and reuse their personal data for their own purposes across different services. It allows them to move, copy or transfer personal data easily from one IT environment to another in a safe and secure way, without affecting its usability.
The regulation allows users to transfer personal data from any data controllers to Castcle to benefit and earn more on Castcle Platform from both contents and personal data.
For example, content creators of short videos in TikTok or images in Instagram can transfer their contents to Castcle and earn ad revenue sharing from views on Castcle. At the same time, users will earn more ad value from the interest data from Facebook and Google, resume or work experiences from LinkedIn, or behavior in online shopping from Amazon and other eCommerce, or financial data such as credit cards, credit score, bank statement etc., essentially the data users consent for targeted advertisement. Therefore, the more data users upload to a Castcle Me account, the more ad value they can earn from their personal data. It is the personal data economy or Internet of Me.
Castcle Me will expand our user base to widen from cryptocurrency contents to more massive demographics via the benefit that they can earn from personal data. Additionally, this feature will hasten the mass adoption of cryptocurrency, all the while more people will learn about cryptocurrency, tokens, and blockchain from the experience seeing using decentralized social media. Our mission is to bring more decentralization, transparency, and freedom to the new Internet.